WordPress websites and blogs had become quite popular in the recent times. But the website owners had complained of low visitor count and unsatisfactorily response from the search engines. Search engines are aimed at providing quality content to the users by quickly analyzing the websites content based on the keyword. The website which offer better content or smarter SEO based tactics generally finds itself in the first page ranking.
In order to boost the ranking and get a commendable stream of visitors regularly onto the website, owners are required to perform two simple and essential tasks:
Analyze Free WordPress Theme Before Uploading
WordPress boasts of a wide range of free themes and templates which can serve even wider range of website categories with ease. These themes and templates offer wider customization abilities and better functionalities. These themes could be implemented for the blog, adding new sections to your existing websites or building a full-fledged corporate, education or e-commerce website itself.
Before incorporating the theme within the website or using it is vital to analyze it thoroughly. Ensure that the theme doesn’t have any spammy links directing to suspicious urls. This will end up in hurting your SEO strategy it will bring down the organic search visibility. In case theme doesn’t allow you to remove the suspicious links, then opt out of using that theme.
Also ensure that theme possess a user-friendly interface and navigation along with responsive. Responsive theme will allow your users to access site from varied number of devices like smartphones, tablets, etc.
WordPress SEO Plug-ins Are Must Have
WordPress SEO plug-ins gives an added advantage in boosting the SEO aspects a WordPress based website. There are numerable SEO plugin which can be integrated within the website or blog. However a proper attention should be paid to the factors like:
Low Competition Keyphrases Are Best Bet
The standard keywords are already being used by a wide number websites. In order to reach out to your targeted audience invest in the low-competition keywords. Employing such keywords on your WordPress website will help in boosting the SEO services. Opt for the niche keyword which will help in establishing your website authority on the search engines. A simple query based on your targeted keyword will directly fetch the visitors to your website.
Conduct Image Optimization
WordPress SEO should also take in their consideration about the image optimization. Stuff your images with good alt tags, give a sensible file name. This will ensure steady supply of visitors from the image based searches. You can even use a WordPress SEO plug-in for integrating proper alt attributes to the images.
Enable XML Sitemaps
Sitemaps helps in notifying the search engines that the site has been updated. The WordPress SEO plugin already has this functionality which is required to be enabled by the user. Once enabled the XML sitemaps will be generated and notified to the search whenever an updation takes place. This takes away the pain of ceremoniously submitting sitemaps to the search engines whenever you are updating the website.
Improve SEO With WordPress Widgets
Any website gains or attracts the visitors due to its content but the presentation of the content usually takes a back seat. WordPress website owners can use the special widgets to improve the content representation and enhance the visitor engagement. This generally have little advantage over the SEO but it is worth doing.
WordPress widgets like BuddyPress can be used for adding a social layer in order to promote the visitor engagement. Media plugin or widgets gives an advanced way of uploading images and videos to the visitors. Social media platform based exclusive widgets of Facebook, Twitter, Google+ and other can be integrated on the website to facilitate the sharing and posting of content on such platforms by users.
WordPress has a lot of inbuilt features and wide range of additional widgets and plug-ins to improve the SEO aspects of the website. Just spending a small amount of little bit time on the above mentioned factors the website ranking will get a boost within a short time.
In order to boost the ranking and get a commendable stream of visitors regularly onto the website, owners are required to perform two simple and essential tasks:
- Publish unique, original, useful and relevant content on your website consistently.
- Promote the blog or website through social media, link building and other ways.
Analyze Free WordPress Theme Before Uploading
WordPress boasts of a wide range of free themes and templates which can serve even wider range of website categories with ease. These themes and templates offer wider customization abilities and better functionalities. These themes could be implemented for the blog, adding new sections to your existing websites or building a full-fledged corporate, education or e-commerce website itself.
Before incorporating the theme within the website or using it is vital to analyze it thoroughly. Ensure that the theme doesn’t have any spammy links directing to suspicious urls. This will end up in hurting your SEO strategy it will bring down the organic search visibility. In case theme doesn’t allow you to remove the suspicious links, then opt out of using that theme.
Also ensure that theme possess a user-friendly interface and navigation along with responsive. Responsive theme will allow your users to access site from varied number of devices like smartphones, tablets, etc.
WordPress SEO Plug-ins Are Must Have
WordPress SEO plug-ins gives an added advantage in boosting the SEO aspects a WordPress based website. There are numerable SEO plugin which can be integrated within the website or blog. However a proper attention should be paid to the factors like:
- Compatibility: Whether it adjusts well with functionality and technology of the website without hindering any aspect at all.
- Popularity: Go for the SEO plug-ins which has higher download rates and better reviews.
- Support: Ensure that there is adequate technical support and future development in place to enhance the features of the SEO plugin from time to time.
Low Competition Keyphrases Are Best Bet
The standard keywords are already being used by a wide number websites. In order to reach out to your targeted audience invest in the low-competition keywords. Employing such keywords on your WordPress website will help in boosting the SEO services. Opt for the niche keyword which will help in establishing your website authority on the search engines. A simple query based on your targeted keyword will directly fetch the visitors to your website.
Conduct Image Optimization
WordPress SEO should also take in their consideration about the image optimization. Stuff your images with good alt tags, give a sensible file name. This will ensure steady supply of visitors from the image based searches. You can even use a WordPress SEO plug-in for integrating proper alt attributes to the images.
Enable XML Sitemaps
Sitemaps helps in notifying the search engines that the site has been updated. The WordPress SEO plugin already has this functionality which is required to be enabled by the user. Once enabled the XML sitemaps will be generated and notified to the search whenever an updation takes place. This takes away the pain of ceremoniously submitting sitemaps to the search engines whenever you are updating the website.
Improve SEO With WordPress Widgets
Any website gains or attracts the visitors due to its content but the presentation of the content usually takes a back seat. WordPress website owners can use the special widgets to improve the content representation and enhance the visitor engagement. This generally have little advantage over the SEO but it is worth doing.
WordPress widgets like BuddyPress can be used for adding a social layer in order to promote the visitor engagement. Media plugin or widgets gives an advanced way of uploading images and videos to the visitors. Social media platform based exclusive widgets of Facebook, Twitter, Google+ and other can be integrated on the website to facilitate the sharing and posting of content on such platforms by users.
WordPress has a lot of inbuilt features and wide range of additional widgets and plug-ins to improve the SEO aspects of the website. Just spending a small amount of little bit time on the above mentioned factors the website ranking will get a boost within a short time.
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